How to Write a Good Business Book
Writing a business book is no small feat. If you’re wondering how to write a good business book, you’re probably asking the wrong questions to start with. People start to
Build a business that doesn’t rely on social media.
If social media disappeared tomorrow, how would you get in front of your audience? Build marketing on platforms you own, so you can focus on running your business. Books. Emails. Blogs.
I offer flexible, bespoke support without the massive agency price tag.
Whether you need:
Done-for-you content
Strategic direction
Or help turning your ideas into marketing that actually converts
You get support that fits your business — not a one-size-fits-all package
Take control of your marketing | Stop relying on social media | Start building platforms you own.
Email. Blogs. Books.
Content that leads to sales.
For business owners who’d rather make money than churn out posts.
What Do You Need ?
Business Books “The Published Page”
A business book is one of the most powerful marketing assets you can have.
EMAIL MARKETING - “The Inbox Conversation”
Email is where your marketing becomes your own.
BLOGGING - ‘the Content Library’
Get found. Stay relevant. Bring the right people to your website.
Ideal Client & Marketing Clarity Session
Knowing your ideal client isn’t just about age, gender, or income. Whilst those demographics are important, understanding how they think, what they’re struggling with, and what words speak directly to the problems is key to getting your message out there.
The ones that make them think: this is for me.
When you’re clear on who you’re talking to, your marketing gets easier and far more effective.
What We Do:
Across two recorded sessions, using a proven method, we get clear on who you’re actually speaking to, how your ideal client thinks, and what matters to them. The bits that keep them awake at 3am. We take that and apply it to your messaging, so you always know what to say, how to say it, and exactly how to plug it into your marketing.
What You Get:
Recorded sessions so you can always revisit what we talked about to gain clarity or remind yourself. A document that forms the foundations of all future marketing efforts. Content, topics, ideas, and the right words so you leave your sessions with a clear marketing content plan.
When you know who your ideal client really is, you stop wasting energy trying to impress the wrong crowd. Your content becomes the filter that keeps the wrong rooms out and draws the right people in.
If your marketing feels like guesswork, this is where we fix it.
You don’t have time to be everywhere.
You’re running a business. You want to be busy delivering your services, not busy churning out content. Posting more isn’t the answer.
When your content is specific, targeted and measurable, on platforms you own – email, blogs, books, it’s possible to see what’s working best, and what bits to do more.
When you own the platform, you own the relationship.
Your marketing isn’t just information. It’s how people experience you before they ever speak to you. The way you tell your story shapes how people see you, trust you, and decide to work with you.
Get that right, and everything else becomes easier.
You don’t want to mess about with social media
You want control over your marketing
You care about building real relationships with your audience
You’re looking for value, clarity and a smarter, more sustainable way to attract clients
Words from my clients
No faffing around. I recently hired JoFo for help with social media content and am seriously impressed with the detail of her work. After having 1 call with her, she got my voice and understood my target market. Engagements increased which converted to paying clients. All this despite only stepping into the world of copy last year. Now I feel that I should say I highly recommend her and I do. But I don't cos what she creates works and I want to keep her as my secret weapon!
Venard Fong
The Pain-Free Ninja
I asked Jo to write a blurb for one of my client’s company brochures because my penmanship was definitely not up for the task. Jo turned over an excellent piece of copy that encapsulated both the client and their business. Not only was the copy superb but the turnaround time was excellent, delivered before the deadline and at an extremely reasonable cost. I wouldn’t hesitate to recommend Jo to anyone that was looking for copy creation, in fact I’ll be back looking for website copy soon. Thank you so much!
Awesome Admin
I would happily recommend Jo’s services. She instantly understood what was needed for the client and the work produced was spot on
Knowing you can trust the work created by Jo, makes running a small agency so much easier
Martin & Jones Marketing Agency
Why Work With Me
When you started your business, becoming a full-time marketer wasn’t part of the plan.
Yet here you are, trying to figure out what to say, how to say it, and whether it’s even working.
It can feel like pushing a big rock uphill. It takes time, headspace, and more effort than it should.
That’s where I come in.
I’m Jo. I take what’s in your head and turn your ideas, stories, and expertise into emails, blogs, and books that people want to read, making your business easier to understand and buy from.
I’ve published 100+ books with over 33 million pages read worldwide.
So I know how to hold attention.
Latest Articles
Why Your Welcome Emails Are The Most Important Emails
This blog isn’t another, “oh you’re a bit shit at your marketing, here – do more/do this instead” lecture. Christ knows there’s enough of those in the world. But it
Your Ideal Client Has Evolved – Here’s How to Catch Up
Your ideal client: that perfect person for whom your business is built around. You have written the content and built your offers, using words that made that person nod along