Marketing To The Wrong Room: How To Fix It
Ever walked into a networking event and felt like you were the wrong shape for the furniture? That’s what it’s like when you’re marketing yourself to the wrong audience. The
Content that sounds like you Strategy that finds your clients
Find your ideal clients with content that sounds like you
Because trying to shout your way into attention is exhausting. I’ll help you say it right, so the right people say yes to your business.
The Word Woman is Not a Boss Babe.
Let’s just get that part out of the way, shall we?
I write copy & marketing content for businesses.
I’m a woman.
I’ve always been good with words. It’s why I call myself The Word Woman. I take your business voice, sprinkle a little bit of copywriting word magic, click my Nikes together three times, and – voila!
(Yeah, alright, there’s a bit more to it than that)
I have an aversion to fluffy euphemisms & spammy sales.
I much prefer clean, concise writing that captivates your readers and turns them into buyers.
Marketing can be hard for business owners. Quite often, you can be left feeling that you’re talking into a void. No one knows your business better than you do, so I understand that asking someone to write words for you can be daunting.
However, having someone writing your marketing content for you means you’ll always have something to say.
Your content can be working for you – even whilst you sleep.
Copy that converts?
That’s what a Copywriter does.
At least this one does anyway.
Why Do I Need a Copywriter?
You don’t.
You NEED oxygen, water, sustenance….
But sometimes, money is useful, too.
Especially if you like food and water.
You can write your own words. Tell people to buy your stuff.
But if your sales inbox is as silent as the ‘P’ in pterodactyl, you might want to try someone who knows what they’re doing instead.
Like Me.
What Do You Need ?
Landing Pages
Let’s create an irresistibly powerful way to convert your site visitors to people who want to throw their cash at you.
Autoresponders
Automate your emails and send them to the right people at the right time, saving you time & making you money.
Web Copy
Showcasing your business to potential customers with clever copy that matches your brand and voice without the hard sell.
Sales Pages
Persuading the right kind of people to invest in your product or service by showing them the value of what you offer through the magic of words
Emails
Email is the cornerstone of any business and is where the money is at. Captivating subject lines boost open rates. Beguiling copy converts your browsers into buyers.
Blogs & Articles
Flaunting your expertise in your industry because nobody else will showcase your business quite as you do. Keywords included, boosting the ol’ SEO.
Product Launch
Get everything you need for a successful launch right from the start, including a lead magnet & landing page through to a slick email onboarding sequence.
Copyediting
Have the words already written? Have an expert take a look-see and polish up your content for that professional finish. A proofreading service is also available.
Infuse every aspect of your marketing content with compelling copy. Grow your audience & boost your sales with the power of words.
How much is this gonna cost me ?
I work by task rather than a time-based project. If you want to pay me per word, then I’m not the freelance copywriter for you.
If you want the job done right & on time, then read on, MacDuff.
For retainer work, you might get things done slightly cheaper because I’m nice like that.
To give you an idea though, a fully optimised blog with 10 social posts is £300.
If you want a price for something – or you’re just not sure what you need just yet – you can book a discovery Call. It’s FREE & you get to speak to a human (after coffee)
Get my FREE guide to email marketing
Copy Clinic Power Hour
The Copy Clinic Power Hour’s are there for when you’re not quite ready to bring a freelancer copywriter/content writer on board or if the budget won’t stretch to one just yet but you still need help with your marketing content.
They’re by far the easiest way of working with me & you’ll be amazed at what we can get done in an hour.
These sessions are short, sweet and oh-so effective for getting to the crux of the problem.
Copy Clinic Power Hour sessions are just £120 & include:
- Copy Review
- 1:1 in-depth online call
- Recording of the Call
- Feedback with action points
About Me
I’m Jo.
Content copywriter, email marketer, and all-round word wrangler.
Before I found my way here, I was a beauty therapist, teacher/assessor, admin assistant, lifeguard, gemmologist, riding instructor, and shop assistant. In other words, I’m that person who can’t stand being bored and ends up being good at whatever I throw myself into.
In 2020, the pandemic forced me to close my thriving beauty business overnight. One minute, I was flat out six days a week, the next I had zero work and zero income.
What I did have, though, was something I’d always enjoyed: writing. I’d been creating all my own marketing content for years, and with a little investment in copywriting training (with some of the best in the business), I turned that skill into a career.
I started small, writing for beauty businesses like mine, and before long, I was working with one of the biggest beauty companies in the UK.
The Word Woman was born, and I quickly realised I didn’t want to give it up.
Now, five years on, I’ve written for everyone from solopreneurs to 7-figure businesses trading in over 20 countries. My clients span HR, safeguarding, therapy, consulting, and more.
If you run a service-based business, I help you get seen and heard with content that feels like you wrote it…
And actually brings in clients. Which is pretty nifty, eh?
When I’m not at the desk tapping on the keyboard, you’ll find me rolling my eyes in exasperation at one of my daughters, rambling around in some random woods/castle or at the gym lifting heavy weights.
There is a very patient husband around here somewhere, too.
Probably.
If you’re ready for content and email marketing that works as hard as you do, let’s talk.
Words from my clients
No faffing around. I recently hired JoFo for help with social media content and am seriously impressed with the detail of her work. After having 1 call with her, she got my voice and understood my target market. Engagements increased which converted to paying clients. All this despite only stepping into the world of copy last year. Now I feel that I should say I highly recommend her and I do. But I don't cos what she creates works and I want to keep her as my secret weapon!
Venard Fong
The Pain-Free Ninja
I asked Jo to write a blurb for one of my client’s company brochures because my penmanship was definitely not up for the task. Jo turned over an excellent piece of copy that encapsulated both the client and their business. Not only was the copy superb but the turnaround time was excellent, delivered before the deadline and at an extremely reasonable cost. I wouldn’t hesitate to recommend Jo to anyone that was looking for copy creation, in fact I’ll be back looking for website copy soon. Thank you so much!
Awesome Admin
I would happily recommend Jo’s services. She instantly understood what was needed for the client and the work produced was spot on
Knowing you can trust the work created by Jo, makes running a small agency so much easier
Martin & Jones Marketing Agency
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Get In touch
Whether you have a question, comment or would like to discuss a new project, please contact me at copybyjofo@gmail.com or by completing the form
Jo Follows-Smith