Frequently Asked Questions

Most business owners don’t know what they need, and that’s normal. Let’s face it – you didn’t start your business just do market. You started it because you love what you do and want to make money doing it! The answer to what marketing you need to do depends on how you attract clients and what you’re trying to achieve. That’s why everything we do starts with clarity. We figure out what makes sense for you and your business first, and then build the right content around it.  

By going deeper than surface-level demographics.

We look at how your ideal client thinks, what they’re struggling with, and the words they actually respond to, and then turn that into messaging you can use across your marketing.

It depends on what you need. I like to start with a chat, either on a call or by phone, but text is alright, too. You can find my contact details in the footer. 

Depending on what you need, we can start with a strategy session, where we work out your next steps together, or you can hand the words off to me, and I’ll take care of it for you.

If your copy job is relatively straightforward/small, chances are I’ll find space for it. If it’s a bigger project, but you needed it yesterday? It depends on the current workload. I won’t compromise work already in progress, as I’ve committed to those business owners, so there may be a short wait. If you have a deadline, just ask – I’ll always be upfront about what’s realistic.

You can do that HERE

Each one does a different job:

• Books → build authority
• Blogs → drive traffic
• Email → build relationships and sales

Most clients use a mix & we decide what fits your business. You can choose to go through a strategy session or have a done-for-you service. It’s your business, and we do things to suit how you work. 

Short answer: Yes.

Everything is written based on your voice, your business, and how you naturally communicate.

The aim isn’t to replace your voice. It’s to make it clearer and easier for your audience to understand.

It depends on what you need. A single email is very different from a full blog strategy or a business book.

You’ll find starting prices on each service page. Or please get in touch if you want something more tailored to you.

If you wish to cancel (as long as I’ve not started work) I will retain your down payment as I will have more than likely turned away other clients to be able to fit you in.  You may be required to make an additional payment to cover the work I’ve done. This ‘kill fee’ (not as dangerous as it sounds) will be based on the percentage of the project completed.

Primarily service-based businesses. If you sell your knowledge, expertise, or a service, you’re in the right place.

A sample is what you put into that little pot that then gets tested at the clinic. 

Even if I were to just throw together a few hundred words, it wouldn’t be what I could do for you after we’ve spent the time onboarding you (around 90mins) & where I’ve really got down in your buzzy creative business mind, digging out all those juicy tidbits for your content. 

I do have a portfolio of works that I’ve done which I could trot out if pushed, but it would be a bit like asking me to paint a portfolio of someone you’ve never met and then wondering why it doesn’t look like you. 

What I write for you will sound just like you’ve written it because we’ll have spent time getting to know each other. 

If you want to try out what I can do, you can book a Power Hour & see if we fit.  It’s the fastest, easiest & cheapest way of working 1:1 with me.

Yeah, me too. Still waiting on that training I paid for 8years ago to come to the surface. 

It’s a right pain in the tits when people don’t do what they say they’re gonna do.

But if you’re wondering if I’ll take your money & disappear? I’ve been in business for more than 20 years. You don’t get to say that if you’ve shafted other business owners. Besides, if you click on my Google profile, you know exactly where I live anyway…

Of course, it will.

You’ll probably do a good enough job, too. Providing you can put together words that engage your audience, capture their attention & compel them into a buying decision.

But think about how many hours it will have taken you to sit there & write it.  What else could you have done with that time?  Spent it with your clients, making money instead?

You could hire someone from one of the many sites where these people hang out.  But if you want someone who’s spent money & hundreds of hours learning about how to market a business, you can tap into that experience by hiring a professional.

I have a current DBS check. The nature of what I do for work means that I’m regularly working with confidential information. I take this trust very seriously.  I’m also insured. If you’re in any way concerned, I’m happy to sign a confidentiality agreement.

I’ve worked in lots of different roles in my life.  You name an industry – I’ve probably worked in or around it in some capacity.

However, it’s not my job to know your industry.  You’re the expert in what you do.

My job is to take what you do & explain it in such a way that your ideal clients understand it. 

I know words. I know marketing.

 Yes, it’s still one of the most reliable ways to stay in touch with your audience.

Unlike social media, your email list is something you own. You can see what’s working, speak directly to your audience, and build relationships  with them directly in their inbox.

Not everyone does, but for the right business, it’s a powerful tool. As soon as your name appears on a book, you and your business a viewed differently. A book builds authority, supports your marketing, and gives people a way to engage with your work on a deeper level.

That’s exactly why people hire me.

You don’t need to be a writer. You just need to be able to explain what you do. I’ll take it from there and turn it into content that works.

Most buying decisions start with a search on the internet.

Blogging helps your website show up when your ideal clients are looking for answers, bringing the right people to you and showing them you know your stuff.

I’ll sit in the corner and cry. 

Look, I’m good at what I do, but by no means perfect.  I have a robust onboarding process to get things as close as I can to sounding like you.  But having someone write for you is daunting. It’s like handing over your rambunctious toddler to a stranger, and then hoping that they don’t mess up your hard work. 

If the copy isn’t anything like what you expected, then you can ask for a revision.  Providing the brief hasn’t now shifted from the original parameters, then we can have a conversation about the bits you do like. However, there are usually only a few minor tweaks to be made from the finished product whenever I’ve sent the copy through.

I’ve been in business for 20+ years.  I know that I can’t please everyone all of the time. If it isn’t a good fit, then we’ll part company, no hard feelings.

No, you don’t. But whenever people meet you or hear about you, it’s usually the first place they’ll go to get a feel for who you are. That said, it shouldn’t be the backbone of your marketing. Social content is short-lived. You post it, and it slides off the feed within an hour. Blogs, emails, and business books are different. They’re platforms that you own, and they keep on working long after you’ve published/shared them. That’s where I focus.

If you’re not sure where to begin, start with a clarity session.

If you already know what you need, head to the relevant service page or get in touch.