Your Ideal Client Has Evolved – Here’s How to Catch Up
Your ideal client: that perfect person for whom your business is built around. You have written the content and built your offers, using words that made that person nod along
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Marketing To The Wrong Room: How To Fix It
Ever walked into a networking event and felt like you were the wrong shape for the furniture? That’s what it’s like when you’re marketing yourself to the wrong audience. The
How to Speak to Your Ideal Client
You probably know your ideal client better than they know themselves. Not because you have been stalking them, but because you have done the work to understand how they tick.
How to Write Marketing Content That Connects with Your Ideal Client
When writing your content marketing, awareness alone won’t turn followers into paying clients. Your audience already knows about business coaches, health experts, or tech specialists. They’re fully aware that gym
Ideal Client: How to Create Marketing Content That Gets Results
Marketing Clarity Starts with Knowing Who the Hell You’re Talking To Unless you’re selling dog food, knowing what kind of dog your client has probably isn’t going to transform your
Writing for Mavericks: the unvarnished truth about powerful messaging
Writing for Mavericks: the unvarnished truth about powerful messaging. There’s something electric about working with a woman who’s done playing by the rules. You know the kind. Nonconformists. The
Email Marketing Made Easy: Essential Tips for Small Businesses
If you spoke to any business owner, they know that email marketing is a good thing to have when marketing your business. It’s easy to use, highly effective and a
Why You Can’t Market Your Business Effectively Without Your Ideal Client.
You cannot market your business effectively without knowing who your ideal client is. Many business owners dive into marketing with a quick, surface-level ideal client profile just to check it
How To Market Your Business Consistently – 7 Simple Tips
Consistency = always behaving or performing in a similar way. The main driver to bring an individual to success. When looking at different ways to market your business, it’s worth
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